Determined to be an industry leader, Parthena Cosmetics developed
a world-class skin-care line, and is still going strong after
years. Each shred of technology to enhance products is relentlessly
sought out and scrutinized. Those approved are scrupulously developed
and utilized by Parthena, ensuring their products continually evolve
so as to garner a larger and larger customer base.
History of Parthena Cosmetics
Milano, Regional Sales Manager, launched MAC Cosmetics into
Nordstrom's, California, and Jorge Castellanos,
National Trainer for Visage Beauté-REVLON
founded Parthena Cosmetics in 1994. Francesca and Jorge
synthesized decades of business
virtuosity and energy. Choosing only the finest technical and most
gifted creative specialists in the world, they successfully mesh
avant garde and elegance to personify Parthena Cosmetics.
Parthena began with four products developed by this magical collaboration,
alongside their chemists, specifically to address the needs of
losing their youthful appearance. The finest available ingredients
was not enough; immediate visible results were necessary. Once
the products were marketed on an earlier national home shopping
network. In mid-1997, Parthena joined "The Home Shopping Network" (HSN),
to quickly become their fastest growing cosmetic line.
What Propels Parthena Cosmetics Now?
Due to its hundreds of customers who have watched their
skin's appearance dramatically improve, offers a mere hint of
numbers. Seven years have demonstrated that once using Parthena's
line, customers never leave. They are referred to -- including
by themselves -- as "Partheniacs."
Because Parthena Cosmetics genuinely understands and
considers the myriad skin care problems and needs which begin at
adolescence, inevitably continuing through a lifetime, they determined
from the start to offer "attainable" solutions to the
ever-evolving public market.